SEO Strategies to Boost Organic Traffic | The Power of Low Competition Keywords

SEO Strategies to Boost Organic Traffic | The Power of Low Competition Keywords

SEO Strategies are highly recommended for organizations because your SEO efforts need to be effective in order to achieve the desired outcomes.

There is always a purpose behind human actions and the same applies to SEO.

For example, one of the objectives of this article is to make sure that organizations that invest in SEO are getting the most out of their investment.

If you want to reach your organic traffic and visibility objectives, then you need to have an effective SEO strategy in place.

Have you seen 7 Ways You Can Create A Winning SEO Strategy ?

Meaningful advancement can be achieved by employing strategies, regardless of the cause at hand.

Credit – Teen Vogue

Let’s look at Reshman Saujani.

Reshma Saujani’s tireless dedication to advancing gender equality in STEM and supporting working mothers is making a significant impact. Her extensive work in championing STEM education for girls through her organization Girls Who Code earned her the esteemed Power of Radiance Award from Clé de Peau Beauté in 2024.

A key strategy employed by Reshma involves collaborating with private sectors to promote policies that create more inclusive workplaces for mothers. She actively advocates for affordable childcare, paid family leave, and equal pay, recognizing the importance of these measures in supporting working mothers. Reshma’s efforts are instrumental in driving positive change and fostering a more equitable society.

Having an effective strategy is key to the expansion of her movement and the headway they have accomplished.

Let’s get back to SEO Strategies

What Are Low Competition Keywords?

According to Ahrefs,

Low-competition keywords are keywords that you can rank for without much effort. You usually won’t have to build many links or have high website authority (Domain Rating) to rank for them and get organic traffic to your website.

While there is a lot of hard work that goes into improving your SEO, there is also a lot of smart work that goes into it.

If you do the smart work, it will make it much easier and quicker for you to get some results when it comes to SEO.

For example, big companies use low competition keywords, so how much more if your business or brand is just starting out in your industry?

Once you see that the difficulty of ranking for a keyword increases, go for a keyword with a lower difficulty.

What Is Keyword Difficulty?

Keyword difficulty (or SEO difficulty) is a metric that estimates how hard it is to earn a prominent, unpaid position for a given search engine query.

That’s the definition according to Semrush.

It is crucial for organizations to effectively utilize their time and resources. While having funds for SEO investment is beneficial, it is essential to allocate these resources wisely.

To maximize the benefits of SEO, Time and Resources Optimization (TRO) is necessary. It is important to explore keywords that offer a good chance of ranking well, especially for small businesses.

Just imagine trying to outrank established brands like Neil Patel and Semrush for the keyword SEO. These brands have extensive experience, staff, tools, and financial resources at their disposal.

Have you considered the number of high Domain Authority backlinks pointing to their websites?

Therefore, focusing on low competition keywords is a smart approach to SEO.

As you grow in the industry in authority you can explore other more competitive keywords.

The picture below explains keyword difficulty some a bit more –

SEO Strategies to Boost Organic Traffic

Focusing on low competition keywords is a smart approach to SEO

As you can see, the volume of e-commerce is 30.3 thousand, but the difficulty of the keywords is higher.

Therefore, your SEO specialist can focus on keywords like types of e-commerce or “e-commerce examples” with less competition.

This is a proven strategy that you can use to make SEO progress more quickly and consistently.

SEO Strategies to Boost Organic Traffic
keyword difficulty in SEO example

For the term ecommerce, you will find that your domain needs less authority and the keyword complexity or difficulty is also lower.

The volume is lower but the click through rate is higher.

You might be asking,

Where can I find low competition keywords for free?

It’s interesting to note that you can obtain free keywords for SEO without having to shell out a fortune. Yes, some are paid, but free versions are also available.

Here are some –

  1. Google Trends
  2. Google Keyword Planner
  3. Ubersuggest
  4. Moz Explorer
  5. Answer The Public

Winning SEO Strategies Conclusion – Low Competition Keywords

When developing your SEO strategy, keyword difficulty can assist you choose which keywords to target first. It is often more efficient to begin with low or medium difficulty keywords and progressively advance to more difficult ones as you establish your website’s authority and SEO foundation.

This allows you to see results quickly and acquire vital website traffic while attempting to rank for more competitive keywords.

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